Phil Baumann is an anomaly; he began his professional career as an accountant, a treasury analyst and an enterprise process designer. After years in the enterprise, he decided to make a difference in healthcare and trained as a registered nurse. Following two years in the ICU, Phil transitioned into the pharmaceutical industry via a clinical research organization (CRO). In his free time, Phil Baumann blogs about how technologies influence us, focusing on healthcare applications of social media. He expounds regularly on his blog (PhilBaumann.com) and on Twitter (@PhilBaumann), discussing how healthcare and other related industries should approach emerging media technologies. Indeed, over the past two years, Phil has averaged over 500 tweets per month on Twitter (top five words: rt, twitter, #hcsm, good, social).

Last year, Phil Baumann started CareVocate Strategies, offering organizations personalized, professional and focused strategic guidance on how to understand their relationship with social technologies and communities, and how to best interact with their customers.

In July 2010, Phil started Health Is Social, a website where the healthcare and life sciences learn how to integrate digital and social media into their strategies. I had the opportunity to talk one-on-one with Phil Baumann about CareVocate Strategies, Health Is Social and the future of social media in healthcare. Last month, Phil was also recently invited to be on the Board of Advisors for Mayo Clinic Center for Social Media.

In 2006, Bertalan Mesko (Berci) started Scienceroll, a blog about genetics and popular medicine. It quickly evolved into a leading source of information following the impact of Web 2.0 on medical education and healthcare. He posts regularly on Twitter (@Berci) about health 2.0, medicine 2.0 and personalized medicine (top five words: rt, ff, medicine, medical, health), and maintains two “microcarnivals” on FriendFeed: Gene Genie and Medicine 2.0.

Over the past four years, Berci has accomplished many things. In 2009, he started a Ph.D. in clinical genomics after graduating with an M.D. from the University of Debrecen in Hungary. From his work at Scienceroll, he has been invited to lecture on medicine in the Web 2.0 era at several clinics and departments at the University of Debrecen, and has presented at several medical conferences around the world.

In 2008, Berci launched the first university credit course for medical students that focuses on Web 2.0 and medicine (med20course.wordpress.com). He also founded Webicina.com, the world’s first medical Web 2.0 guidance service. Webicina aims to ease the work of physicians and scientists by recommending useful tools and sites and by presenting them the new world of Web 2.0. Just last week, Webicina launched its 65th medical topic spanning 15 languages on medicine.

I’ve known Berci Mesko since 2006 and we recently had a chance to talk about Scienceroll, Webicina and his professional path in the Web 2.0 era.

As Highlight HEALTH 2.0 celebrates its’ first year following the use of Web 2.0 in health and medicine, I would like to take this opportunity to thank you for your readership.

Three websites make up the Highlight HEALTH Network:

• Highlight HEALTH 2.0
• Highlight HEALTH
• The Highlight HEALTH Web Directory

Each of these sites has a different purpose. Highlight HEALTH 2.0 is focused on new ideas in health and medicine (if you’re interested in writing a review about a social health network or co-blogging about the integration of Web 2.0 technologies into health and medicine, please let us know). Highlight HEALTH promotes advances in biomedical research to encourage health literacy. Lastly, the Highlight HEALTH Web Directory is an online reference guide for reliable health and medical information.

There are more ways than ever to connect with the Highlight HEALTH Network, including email/RSS, Twitter and Facebook. Highlight HEALTH 2.0 is also optimized for the mobile web.

Top 5 most popular articles

Here are the most popular articles for 2008 (top 5 based on the number of page views/number of days posted):

1. Online Patient Community Battle for Survival: MDJunction
2. iMedix: Reliable Health Search and Patient-to-patient Social Network
3. Mednar Search … and Hope said, “It is good.”
4. Following the Tweets of Health
5. Core Biomedical Research Software and Web 2.0 Tools

Thank you and Best of Health in the coming year!